CONCEPT

This portfolio piece showcases my strategic and creative approach to managing a lifestyle brand’s social media presence. Using the SipMARGS job brief as a framework, I developed a content strategy concept that captures the brand’s personality, blending cultural relevance, visual storytelling, and community engagement.

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The concept highlights how I would bring SipMARGS’ voice to life across Instagram and TikTok through trend-driven content, witty copy, and data-informed strategy designed to stop the scroll and strengthen brand affinity.